The OS / DISCOVER

DISCOVER

Business Question

What is actually true about the customer and market?

Understand customers, markets, competitors, problems and evidence before major decisions.

WF01–03 · 3 workflows · Diagnosis

DISCOVER workflows produce 3 Business Assets you keep and reuse.

WF01
Customer Pain-Point Miner
Identify the customer problem and the evidence that makes it worth solving.
WF02
Ideal Customer Builder
Define who experiences the problem most strongly and is most valuable to serve.
WF03
Competitor Intelligence System
Understand existing alternatives, market gaps and credible opportunities to differentiate.